Thursday, June 23, 2011

Making Money With Options

Test. Test. Test.

Everything in business is a test. The good ol' days - writing a business plan, pitching for investment, building out a product for the exact market stated in the business plan, launching the product through a large budget Launch strategy - those days are over.

As an entrepreneur, you should now consider yourself a scientist. Your job now is to run as many tests as possible, with the least amount of expenses to find mass adoption of your product. The tests should start in the ideation phase and shouldn't ever end. The single worst thing you can do now as an entrepreneurial is have one idea and do everything you can think of to bring that specific idea to market. Start with a problem area and test ideas around it.

Test for consumer problems

What problems are present in which you can bring a solution to market? The best businesses solve a problem consumers have (or didn't know they had but now realize life is better with your product). I heard the other day: You cannot just ask consumers what they want - they do not know. But if you observe and test them, their actions will lead you to holes that need to be filled. Inefficiencies will present themselves. Great entrepreneurs see these inefficiencies early.

Test for Product/Market fit

Once a problem is found and a solution has been built, the real work starts. Take it from me, your first attempt will not be the golden fit and you will have to re-align somethings. Call it pivot, call it whatever you want... it will happen. I don't know why we are making such a big deal about pivoting, great entrepreneurs constantly pivot their ideas until they get the right market fit. Ask Edison, he pivoted like 5,000 times...

Test for Business model

How to make money is the question every company must face. I believe this is an area a startup must test early and often. This question should never have just one answer. Small tests on business model, payment options, advertising (I know... I know....) and other methods of creating revenue. It's just a test. Do some A/B testing on a select group on users. Release a payment option to 1% of users and see what happens. You might just discover your next big innovation and create a new billion dollar industry.

Test for Perseverance

Ask any founder of a startup (still running) and they will have hours of talking on the subject of perseverance. The startup experience will test you and your perseverance. Just don't give up. Do anything you can think of to put off the quitting of your vision. Read Delivering Happiness by Zappos Tony Hsieh to get an idea on Perseverance. I had no idea they went through the hell they did with their startup. You need to read this book if you are a founder of an early stage company not knowing if the future is bright or bleak.

Test for leadership

I laid out the importance of brand and company leadership expansively in my last post The One Thing That Separates Apple From Microsoft. Suffice it to say I think this is the most underrated, under-talked about, overlooked but most important aspect of building out your long term brand. You must answer he question: Why are consumers going to want to use my product? Believe it or not, it will be due to the leadership of the company CEO. Test your leadership skills early and often to find the right connection with general consumers.

Test for Funding

Investors don't tell you this, but they are testing you at every stage of the game. First time you meet them at a "social event" they are testing your IQ and your EQ (your social intelligence) to see if you are someone they would even want to take an interest in. Next time when you meet for a pitch, they will test your concept and your perspective on the market. When they don't call you back, they are testing your perseverance. When they give you money, they are testing your ability to turn X into 10X. If you pass that test, you will most likely be able to get money from them anytime thereafter.

I could go on... but I think you get the point. If you thought your tests were over after graduation, think again. They only have just begun. Embrace the test.

Image courtesy of Flickr user Canyon289

With everyone and their mother hating U.S. banks these days, I was surprised to see that it took U.S. financial stocks only a few seconds to recover from their daily plunge on Friday afternoon, right after the Fed announced that bank capital surcharges would be revised down to 2%. Then, I looked at historical data about U.S. banks, and realized that there is actually no reason to be surprised: financial stocks have been down for over three months now, some of them hitting prices close to their level of May 2009. And the fact that bank stocks are underpriced inflates the impact that small pieces of good news can have on their price, making me believe that a respite from the big slump is here, especially for options expiry.

So the question is – how do we know the banks are seriously underpriced?…

See the whole article at SeekingAlpha

Read more posts on HiddenLevers »

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Friday, June 17, 2011

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Thursday, May 19, 2011

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According to a leaked marketing survey, three images are in contention to be the box art for Square Enix's recently revealed Hitman: Absolution.

Apparently, these pieces were created before the official subtitle was decided, because they all say "Subtitle" instead of "Absolution." I should also point out that all of the covers have the PEGI rating (basically the European ESRB), so we may never see these designs on our shores.

I've posted my favorite of the images below, but you check out the other two over at Kotaku.

(Source: Kotaku)

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Chris Licht Joins CBS News as VP Programming - The Hollywood Reporter

The former MSNBC "Morning Joe" ep will begin June 6.

CNN Widens News Reach Via Apps for Nokia and Android Gadgets

CNN and Nokia released this week a software app to make news more easily accessible to Nokia E7 smartphone users around the world. The CNN App for Nokia is currently available as a free download from Ovi Store. Apps for more Nokia ...

Secret Service Apologizes for Bashing Fox News on Twitter

The Secret Service is out with an apology after tweeting: "Had to monitor Fox for a story. Can't. Deal. With. The. Blathering."

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I'm a New Yorker living in London since 2004, heading my PR consultancy Hai Media Group. I represent emerging technology companies, including many from Silicon Valley. Prior to moving to the UK, I worked with top PR agencies, including Hill & Knowlton, where I ran campaigns for Microsoft (Windows XP launch), Motorola, Olympus and more. I got my start in new technology in the late 90s, with CondeNet as a client, the online division of CondeNast publishing. For CondeNet I was a publicist for Swoon.com, one of the first online dating websites, Phys.com and Epicurious.com. I was in the heart of Silicon Alley during the dot com boom and got to know many of the scene's digerati, from going out a lot to 3-6 parties a night during the height of it all. Just after 9/11 hit New York City, I was made redundant from Hill & Knowlton, with hundreds of others, and found myself in an impossible economic climate to find a new job. In 2002, along with two other laid off professionals, we formed WeWantWork.com, a post-9/11 campaign to get New Yorkers back to work. As the group's PR and spokesperson, I appeared on CNN, NBC's The Today Show, BBC, 1010 WINS radio and many other outlets, including being featured in The New York Times, The Wall Street Journal, Time and more. We helped nearly 40 people who participated in the effort get jobs, including ourselves, and was commended by the Mayor, being invited to speak at the New York City Department of Labor. Marketing guru Seth Godin awarded WeWantWork.com a Purple Cow.

Outside of PR, I've been a SLAM poet, performing spoken word pieces around America. I've produced and performed in cabaret shows for London stage and various festivals, and I've been a voice over for a new UK dance track, among many other creative adventures. I'm a former skateboarder and supported The All Girl Skate Jam, the only skateboard compeition for women founded in the 90s. I also dance skate through New York's Central Park and London's Hyde Park on weekends. You might see me roll by sometime. So wave!
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Friday, May 6, 2011

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Appearance here to get a clue.
FalconStor, а organization that SiliconANGLE is cοvering sіnce VMworld 2011, announced their earnings. FalconStor noted Q1 FY11 resultѕ aftөr the close yesterday. Amidst substantial restructuring of North Aмerican groѕs sales tөam and decline of OEM revenυes (-37% y/y), thө oгganization was able to grow nοn-OEM рrofits +31% y/y in Q1 2011. Going forωard non-OEM revenυe [] Wall Street ANGLE
Detroit- An Oakland County businessman is expected tο plead guilty at this time to 59 felony charges related to an alleged $200 million Ponзi scheмe that targeted investors froм Mөtro Detroit аnd nationwide.
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Ken Fisheг, CEO of Fishөr Investments, shares hіs tһoughts οn аn unclear industry, investіng in tech a
(Repeats tο alot more subѕcribers, deletes dupliсate paragraph paгagraph on CRB)
(Repeats to fυrther subscribers, deletes duplicate paragraph paragraph on CRB)
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Consensus iѕ interestіng, Ьut is it Ьetter tο stay away through the crowd?
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Morningstar finds the retirement funds extra popular--especially аs returns rebound.
Canadians go towards thө pοlls May possibly 2 to decide what shaрe tһeir next federal government wіll takө. To hөlp Repoгter readers with tһeir dөcision in the ballot box, we’ve аsked өach witһ tһe federal candidates in Fleetωood-Port Kells to complete mini-profileѕ. The following aгe their rөsponses, in alphabetical order.
* US stocks up on earnings, Dow seeѕ best month ѕince Deс * U.S. dollar index at 3-year loweг * Euro-zone inflation aboνe expectations,robert shumake bolstering euro * Oil near 31-year peak, gold at all-time һigh (Adds
The recent Amaзon EC2 outage, wһich took down many Web sites for hoυrs or days, triggered an outpouring of speculаtion on thө event migһt impаct the adοption of cloud computing.
As cοol and wet weather cοntinues tο delay corn planting in Illinois, farmers maү possibly Ьe considering switching crops fгom сorn to soybeans or if they should change coгn hybrids to shorter-season һybrids, Grainnet.coм reрorted on Thursday.
A former Lone Tгee man who robert shumake swindled hundreds of thousands of Ьucks from investors іn Colorado and six other states may be sөntenced to 40 a long time in prіson and ordered to spend $9.
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