Tyson Steele

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An advertising copywriter needs to have a game plan in order to succeed. Do you think you can make it? This brief quiz is designed to help you better understand yourself and your copywriting practices so that you can improve your skills in order to become successful. Do you feel like you're in school again? This is fun, right? Great! Let this quiz guide your thinking as you attempt to discern whether you are fit for the advertising copywriter business. Even though it can take some work, you can make it with a bit of diligence. So, let's get started.

1. What do you do before you begin writing?

a. All I need is a cup of coffee.

b. All I need is to start writing.

c. I research the product and write a list of benefits.

d. I just sharpen my pencil.

I'm sure a lot of us would answer "a." However, I'm sure you are aware that coffee is not equipped to make you a better writer. And if you answered with "b," you have too much of an exalted view of your writing ability. And if a sharp pencil is all you need, well, forget it. You need to research your product and write down quality benefits that entice the reader to buy. The answer is "c".

2. What do you concentrate on while you are writing: features or benefits?

a. Features only.

b. Features with some benefits.

c. How the features translate into benefits.

When writing as an advertising copywriter, it is easy to focus on the facts about your product. You need to make sure that you are writing with a little flair. Also, features can be a vague concept for many readers. They don't know how to translate that into what it means for them. If you are only writing features, then your readers are missing your point. And if you include some benefits with some features and fail to show how those features translate into benefits, your readers may also be confused. You need to show specifically how each feature will benefit the reader.

This quiz was designed to keep you from making common mistakes committed by advertising copywriters. Hopefully after this quiz, you have a better understanding of yourself and your advertising copywriter practices. Use these principles to equip you in your pursuit of your advertising copywriter goals. Knowledge is useless unless you turn it into wisdom. The advertising copywriter business is a great profession to get into, if you are willing to put forth the effort.

Comparing Granite and Marble Countertops: Which 1 Ought to You Choose?

Granite and marble are both stones which suggests they can be each sturdy, major, and astonishingly tough. Simultaneously, mainly because both these stones can seriously final a lifetime, they may be equally equally high-priced and incredibly tough to polish and install. Due to the fact they can be both stones, these are normally patterned, therefore, chances are you'll get granite or surface encounters marble which is not fairly comparable to your layout from the catalog that you ordered so it could be best to actually see the genuine solution when choosing the type of design and style and pattern which you want rather of relying only on pics. The two are heat resistant plus they tend not to scorch when positioned even with a extremely very hot material these as iron pots and pans.



However, granite is way tougher than marble and it's far more resistant to scratches and major impacts when compared to marble. At the same time, granite is more defiant to acids these as vinegar, lemon juice, and tomato juice, and other products with large ranges of acidity. To assist you much better fully grasp the strengths of the two stones, permit us acquire a nearer seem as to how they had been formed. Marble, and all its stone family - onyx, travertine, and limestone on the onset ended up sediments produced of shells, plant subject, animal skeletons, and silt which all settled on the bottom of bodies of h2o and after several years of staying soaked in drinking water, they solidify and develop into stones/ Marble’s principal part is calcium and that is the cause why it's got a tendency to react to acids these kinds of as vinegar and also other beverages that have citrus. Granite, on the flip side, is created up of crystallized minerals formed from the earth’s mantle at superior temperature. The end result is often a tough, incredibly resistant stone. Marble may be scratched and etched by acids since it is made of calcium carbonate that's very much like chalk but the only difference is surface encounters marble is compressed and in a very crystallized type. In the similar manner, marble has fewer patterns, the truth is it can be additional frequently offered in its white shade so stains and mars may possibly stand out much more exposed in marble. Granite incorporates a much more complex pattern that could conceal the stains superior. With regards to models nevertheless, marble contains a finer, more classy glimpse than granite. The crystal formations in marble are far more satiny and finer in nature making it appear additional luxurious. Granite has greater, pea-sized crystals which are coarser on the eye.



In the end, in relation to longevity, the granite countertop would be far more tough and more resistant to stains and scratches even though the looks are won by marble. Marble nevertheless is inexpensive than granite but it surely involves bigger upkeep. So, all of it boils down to that which you seriously want being a countertop. Would you settle for a countertop that is incredibly hard-wearing and although not as fairly as the other one, or would you trade splendor for longevity and power?

How to Find Background Information On Anybody

Discovering the proper individuals to perform for you has in no way been an straightforward career. Everyone is outstanding at something but you have to determine if they are most likely to become fantastic at performing what you need them to do. Not simply that, you have to also make particular that they are heading to fit in together with your organization and existing employees. That is why having good employment track record methods is important when you're hiring new employees.

I am sure your quest for online background check free online has come to an finish as you study this publish. Yes, absent are these days when we have to search endlessly for background totally free online info or other such information like background totally free on-line,criminal history background ,national criminal track record checks or even possible employee background Even with out articles for example this, utilizing the Web all you've acquired to do is log on and use any of the search engines like google to find the track record check free online info you need.

Use the forums-don't be afraid to join in on forum discussions with other website members. Inquire concerns, reveal guidance and assemble your expert network com.Be an excellent listener-demonstrate a real interest in what the interviewer needs to say. Attempt not to interrupt by interjecting a comment whilst a person else is talking (even if you're frightened you might forget the stage you would prefer to create).

The best method to retain workers at your production plant.How you are able to retain workers at your production plant When it comes to hiring workers there are numerous tips and methods which you can adhere to to ideally employ probably the most efficient workers that you can locate.

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In case you are searching to get a trustworthy business, you should bear in mind that these services will arrive at a cost. Usually, nevertheless, the fee is nominal. You will find websites that claim to offer a free support, but usually these are extremely very best prevented.

Dealing utilizing the Colorado Springs criminal legislation just isn't an ordinary factor and is as a result very best left to trained lawyers. The skilled Colorado criminal defen.If an worker has suffered an injury at his workplace then he has the right to claim for compensation. The insurance coverage companies nevertheless make an work to stall the identical.

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What can go wrong will go wrong, at the worst moment. They may be because of human errors or oversight, incomplete or out-dated details, mistaken identification or identity theft and so forth. What ever the situation is, we would not be oblivious to the harm or victimization and might be well-prepared to encounter up to issues if required. And if we do turn up some thing unfavorable but correct in the self-check, we obtain a chance to fix it forward.

Credit rating Range: Decides a Possible Borrowers

Acquiring your online credit score will supply you having a extremely crucial piece of credit information. These scores range from anyplace among 300 and 900. The higher it's the better prices you can expect to get on loans. Your score will assist you to make feeling of your credit report, it offers a good image of how well you're handling your finances and also offers you insight into exactly what creditors and lenders examine when determining whether you're certified to get a charge card or loan.

This really is precisely why we advise that everyone obtain their totally free credit score score a minimum of one time per year. Whenever you are about to apply to get a charge card, it is a great strategy to obtain a duplicate of your score and report, and examine it to make sure that all of the info is right. It's possible to acquire a copy of one's report totally totally free of charge every and every year from every 1 of the credit score bureaus.

While the over idea is a totally appropriate indicates of tracking your credit score standing you could also obtain a 3 in 1 report as an choice.

This kind of report offers the information that seems on your report as compiled by Equifax, Experian and TransUnion and provides you the large image of what your credit score background actually looks like. Typically, a 3 in 1 credit history gives you a short checklist of possibly tough info, which you are able to quickly and easily assess. It's additionally identified as a three Bureau Credit history.

Creditors, lenders, and banks will report into a credit bureau any time a consumer gets a loan, opens up a brand new credit card account, misses a payment on the month-to-month bill, or files for individual personal bankruptcy. However, they're not required to report it to all three credit bureaus. The outcome is that the no price credit history you receive from 1 credit bureau could possibly be lacking some important details. That lacking info can frequently have a great impact in your credit score status. In the event you would really like a truly obvious see of how good or dreadful your credit report really is, you should look at investing in a 3 in one credit report.

A comprehensive analysis of one's check my credit score and report will offer you with a great insight into your financial situation. Within the event you put inside your order for a comprehensive credit score from 1 of the three credit bureaus, you can be eligible to acquire your credit document from Experian, TransUnion, and Equifax inside a joint file. These are going to help you in simple evaluation of precisely exactly where you stand and allow it to be feasible for you personally to note the variations in your three credit score reviews. It's heading to help you adhere to all loans and charge cards that are opened in your name and also you also are going to become inside a place to understand which companies get in touch with the credit score bureaus.

foreclosure law

 What is more important is why the banks outsource the signing of documents to people posing as bank officers, who are not vested or paid by the banks, when that's a violation of banking regulations?

The answer is to conceal the greater fraud and avoid the liability to the pension funds and investors who put the money up for the Mortgage Backed Securities " MBSs " that were AAA rated and attracted pension fund managers who could invest only in AAA rated investments. It's funny that these same rating agencies, Moodys and others threaten to lower the rating of US bonds, like there judgement is controlled by anybody other than the TBTF banks, who just so happen to want our 50 state attorney generals investigation of fraud to melt away because they "PROMISE" not to violate the laws in the future, and pay a fine, out of the money they stole. Regardless of what the Supreme Court says, Corporations are not "people" and cannot be prosecuted for lying.

Hey I have a great idea! Lets follow the law. By following the law that has been on the books since the start of this country, we can come through this.
A very big problem we have is with political involvement into legal matters. Political involvement into financial matters is what allowed Wall Street & the to big to fail banks to rob every pension holder, every taxpayer, every homeowner whether they have a mortgage or not.
Our Florida governor Rick Scott addressed the Bar Association & urged them to speed up foreclosures, & "lets get back to work" & to change Florida to a non judicial state for foreclosures.
He and his co bank owned Attorney Pam Bondi are totally ignoring the law, and refusing to prosecute fraud committed by the banks, document mills, & the attorneys presenting fraudulent documents in court cases, and filed into the land record.
I sent a e-mail to Pam Bondi that her office did not acknowledged,

Dear Pam Bondi,
I am upset by your lighthanded approach to the fraud that banks and foreclosure law firms have so far gotten away with in this state.
As the chief law enforcement officer in Florida, and a member of the Florida Bar, your duty is clear. To do anything less than full prosecution on those who would, fabricate, and use fraudulent documents in court proceedings is a violation of your oath as a officer of the court, and Attorney General of the state of Florida.
We are in troubled times, and the public needs to know that the law applies to all, great and small. If rule of law, is perceived as rule of the rich, then civil unrest and revolution will be the result.
Do you think Judge Judy would rule in favor of a plaintiff or defendant who produced a fraudulent document to win their case? NO! because it would violate the ”CLEAN HANDS DOCTRINE” that no relief shall be granted to a party who engages in unlawful activity.
I ask that you do your duty.

I urge everyone to send their states attorney general a letter, fax, or e-mail expressing your thoughts about this crime of fraudulent documents being used in court proceedings, and filed in county land offices, corrupting land records, and creating a mess that will take decades to unravel.

 People who have worked out a settlement with their now willing to negotiate banks, are halted in their tracks. The courts in Lee County FL are openly disregarding the rules of civil procedure, and the law itself. This is governmental anarchy, should not, and can not be allowed.
If we follow the law, some banks are going to find they have no right to foreclose, not because of what the homeowner did, but because of what the banks did not do.
Why didn't the banks follow procedure? Greed & no liability, corruption of rating agencies, the packaging of self called "bags of shit" to investors, and when they had sold all they could, they shorted the very instruments they had sold, made public the fact, then collected the insurance they placed on it"AIG".
The public knows it's been robbed, & they need to know by whom. Mainstream media is and has been controlled by the same forces that have lead us to where we are at.
The corruption you see has always been with us, just not so bold faced. When election time comes the TV is filled with 30 second sound bites usually saying something negative about the person running against the person or party paying for the spot. Few debates sponsored by the Chamber of Commerce or public television. Few watch, much less attend.
Ignorance and apathy is the damnation of our society and the direct cause of where we find ourselves. People have lost faith in this system of ours, that used to be the envy of the world. Our politicians, on every level of City, State and Federal "especially federal" knows that they are elected by the number of negative spot ad's that they can have played on television, and the number of positive billboards on themselves.
Just as Bush handing out checks to boost the economy had the same effect as running into a theater and screaming fire. Calls on my business phone dropped like a rock, “the economy was bad” was the message being put out. People who had no idea that there was trouble in the economy, because their situation had not changed, suddenly were receiving money that they were supposed to spend to help the economy. Of course retired people put that money straight into the banks, and curtailed their normal spending habits, making the economic crisis a self fulfilling prophecy.
They made a bad situation worse, and I can not accept that it was done out of ignorance of the probable result.
I have been in business here in Pinellas County Fl since 1975 at the same address, with the same phone number, and this is the seventh economic down turn I have suffered through, so I know of what I am saying.
The difference is as all these economic downturns occur we have fewer people employed in the manufacturing sector.
First Nixon opening the door to China, then NAFTA, took jobs out of America, for the profit of Wall St and the multinational corps and banks.
Our bought off leaders have sold out the interest of the American people time and time again.
As displaced workers had to enter the service sector at lower pay, our middle class was reduced in size, and purchasing power.
The retired people have been cheated by the government who have not increased their social security payments in years, while the cost of food, gas, electric bills, water bills, insurance and other expenses go up. Their investments in the stock market, that they made because the traditional CDs they used and trusted, were reduced to nothing after inflation and tax, by actions of the FED, by artificially lowering the interest rate. The way banks can go to the FED window and get money manufactured out of thin air for next to nothing, makes their life savings unimportant to the banks lending ability.
Our lawmakers are financed by the Banks, Wall Street and the Insurance industries, and the contributions and concerns of the citizens are secondary. The same influence that controls our lawmakers, has effect upon our courts and DAs, who bend and stretch the law to accommodate these industries, to the detriment of the public that they represent.

Being a supporter of the non violent overthrow of the Federal Government, and re institution and enforcement of the base constitution I agree that it is time for a cleansing.

If we want to clean up our system & improve it I have some suggestions.
The people are going to have to start voting on issues, not just for representatives
We now have a way in the computer age, to curtail this influence.
People using their social security number log on to the supervisor of elections website in their county of residence and there will be listed upcoming votes that are going before the city, “if they reside in one”county commission, state houses, and federal houses. And if 60% of this popular vote is against the bill or law, or regulation, then it does not pass, but can be brought back up for another vote in 30 days, giving the proponents time to inform the public of it’s benefits, but if it fails to receive 41% approval then it shall not be introduced for one year.
This would stop 90% of corrupt legislation that has flowed from government at every level. And it is part of our constitutional rights to have our consent recognized in this age of electronic banking and investing.
Many people are apathetic about voting because they don’t feel it makes a difference. And in the past elections since the Kennedy/Nixon days, it hasn't, because both major parties have been controlled by the same interest. When the danger of influence by the military industrial complex was given in a speech by then President Eisenhower, who warned the American people, that “We must never let the weight of there influence endanger our liberties or democratic processes, that we should take nothing for granted, that only a alert and knowledgeable citizenry can compel the proper meshing of the huge industrial and military machinery of defense, with our peaceful methods and goals, so that security and liberty may prosper together”
Of course after the Kennedy coup they have prospered, while the people fall into poverty, and despair.
The way to correct this situation is the popular vote on issues, a unwritten right granted in the constitution and worth seeking, and fighting for if necessary.

I know this was a long rant on this subject  and I feel better now that I have” In the words of Pink Floyd, I have buried my bone , "and every fool knows a dog needs a home, a shelter from pigs on the wing”

Marshall E. Home, a self-styled 'sovereign citizen' in Arizona and former Tucson mayoral candidate, has been arrested on two federal charges of making false claims related to a "business" he ran that purported to save homes from foreclosure.

The complaint alleges that Home also tried to place the U.S. in bankruptcy in March, and falsely claimed he had a claim of $3 billion against the federal government.

Home, 81, was arrested Friday in Tucson after a criminal complaint charged him with two counts of false claims in bankruptcy. The complaint identifies him as a sovereign citizen -- someone who doesn't believe in the legitimacy of the U.S. government.

According to the complaint, Home and another individual operate "Individual Rights Party; Mortgage Rescue Service," which claims it can help people stop foreclosure on their homes for a $500 fee as part of his "larger overall bankruptcy liquidation." Home also calls himself the Chairman of the similarly-themed "Independent Rights Party - Foreclosure Recovery Services." That site promises: "Conceivably you could stay in your home, being only a few monthly service fees out of pocket, then in the future receive a tremendous check for damages pertaining to the fraud perpetrated by the bankers."

In a press release, prosecutors allege that Home filed a suit trying to place the U.S. government into involuntary bankruptcy and filed $3 billion in false claims against the government. From the release:

Home filed or caused to be filed 173 false claims against the United States in the Bankruptcy Court relating to individuals participating in the "Mortgage Rescue Service." Many of these false bankruptcy claims involve loans guaranteed by Freddie Mac and Fannie Mae. The criminal complaint alleges that these claims totaled over $2.5 trillion dollars. The specific charges in the two counts of the criminal complaint involve claims of $2.5 billion and $50 million.

"The anti-government paranoia of so-called 'sovereign citizens' becomes a self-fulfilling prophecy when they use their false claims and fraudulent practices to rip-off others," U.S. Attorney Dennis K. Burke said in the release. "We will continue to work with our law enforcement partners to pursue and prosecute those who make false claims against the government to cover for their wrongdoing."

If convicted, Home faces up to five years in prison, a $250,000 fine, or both.

This is not Home's first brush with the courts. He had been campaigning for mayor of Tucson -- first as an independent, then as a Democrat -- but dropped out in June after a court case challenging his residency. In that particular case he argued: "I reside within my body. That is my definition of residency."

Home subsequently filed a lawsuit against his Dem opponent Jonathan Rothschild arguing that because Rothschild is an attorney he is part of the judicial branch, and therefore cannot serve as a legislator. The Arizona Supreme Court ruled against him and ordered him to pay legal costs for Rothschild and the Pima County Democratic Party.

Home was also recently thrown out of the bankruptcy hearings for the Chicago-based Giordano's pizza chain, after he made vague threats and generally disrupted the proceedings. Home had filed a $150 million lien against Giordiano's, which the pizza chain's trustee said is fraudulent.

The criminal complaint against Home cites the example of "J.A.," who "owned and operated a business in Chicago" as one of Home's allegedly false claims. This is likely John Apostolou, who owned Giordano's, and had sought help from Home in the chain's bankruptcy case. Apostolou and his wife were among the signatories of the bankruptcy claim against the U.S. and the state of Arizona. Apostolou claimed he and his wife didn't understand what they were signing, and "he had signed documents for Home but had never borrowed or lent him any money."

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Making Money Program

The banks of America recently pitched enough of a hissy fit to effectively neuter swipe fee reform — after they raised rates, instituted fees and canceled rewards programs — claiming they'd be swiped into the poor house by the reduced fees. But not to worry, bankers are a clever folk and they always have a way to profit off your transactions. Like, for example, colleting information about your shopping habits.

According to CNN, Wells Fargo, Citi, Discover and others have begun gathering the information about your shopping habits — where you shop, what you but, how much you spend. Retailers contact the banks about the types of customers they want to target and the banks craft custom coupons which, if used, the bank sees a nice chunk of change from.

From CNN:

Say you use your Citi-issued debit card to buy a pair of shoes at Nordstrom, and then Citi sells that information to a series of retailers. As a result, you receive a coupon from Macy's for a 20% discount on shoes at its store. The coupon is delivered by Citi, however, not from Macy's.

To redeem the coupon, you must respond by text, e-mail or by checking off a box next to the offer on your online bank statement. Once you go into Macy's to buy the shoes, Citi will retroactively credit your account for the 20% discount. Some banks, however, only let you cash in your discounts via their online portals.

Retailers pay the banks somewhere between 10-15% of the purchase price when a coupon is used. The bank keeps about 25% of that fee with the rest going to a third-party service. So if you pay $1000, the bank could end up making upward of $37.50 from the retailer, on top of what they were paid for your original information.

Some banks have already started programs like this and in many cases the customer is automatically enrolled, though they are legally obliged to let you opt out.

And while some say the targeted discounts will increase customer loyalty with retailers and provide consumers with coupons they will actually use, experts warn against potential pitfalls, like fine print that excludes certain brands or adds restrictive conditions on getting the discount. If your bank applies the discount retroactively, you might not notice you didn't save any money until after you've made your purchase.

"There's a risk that you might not get what you're hoping to get — you're leaving the store and you don't know how much you were actually charged for something," the CEO of CardHub.com tells CNN. "Then if you don't see it on your credit card statement, what do you do? Call your bank? Call the intermediary company? Or call the merchant? If they start using fine print, the whole thing's just going to be a big mess."

As for privacy concerns, the companies that provide this service claim that retailers never see any identifying info about the bank customer, just a numeric code. Only the bank has the ability to match up that code with the customer's account. While this should inspire confidence, it means that your data is only as secure as your bank's account system.

While the idea of targeted discounts — assuming they actually meet your shopping needs — programs like this should be opt-in only. Wouldn't that be in the best interest of everyone? The customer signs up for a program; the retailer knows that the customer has opted in and thus interested in receiving the coupons; happy customer receives coupon, uses it and bank gets money.

Banks' billion-dollar idea: Sell your shopping data [CNN]

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Obama, Boehner Announce Agreement to Raise Debt Ceiling, Avoid <b>...</b>

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