about internet marketing

Thanks to this week’s advertisers and partners for enabling us to bring you the latest social media news and resources. Mashable’s sponsors are as social media savvy as our readers!

Advertise with us and get noticed.

id="more-337228">

class='blippr-nobr'>Mashableclass="blippr-nobr">Mashable is seeking out site sponsors for our large, diverse audience — social media users, venture capitalists, early adopters, developers, bloggers and many more. You’ll receive hundreds of thousands of views per day in addition to weekly recognition as part of our “thank you” to our premium sponsors. Are you interested? Contact us for more information and to receive our media kit and rate card.

This week, our valued sponsors are: PilotGroup Ltd, Trada, bmi, IGLOO, IDG, Yield Software, Clickatell, Microsoft BizSpark, MailChimp, MaxCDN and Eventbrite.

PilotGroup Ltd has been in the social networking software market for seven years and is now one of its leading software providers. Its PG Social Networking Solution is a fully featured and powerful package to start your own niche, community, business and professional social network with a whole range of options your members would expect at a social networking site. Modules structure, multi-language interface, various payment methods, paid services are efficient at site monetization and building an active community. Everything put together, you get all in one place at an affordable price. Start your own Social Networking site fast and easy! Check out our features list at datingpro.com/social.

Trada is the first and only crowdsourced paid search marketplace, allowing businesses and advertising agencies to run search marketing campaigns on class='blippr-nobr'>Googleclass="blippr-nobr">Google, Yahoo and class='blippr-nobr'>Bingclass="blippr-nobr">Bing by leveraging the skills of hundreds of the world’s best PPC experts. Built for businesses spending between $5,000 and $50,000 per month in paid search, Trada eliminates the hassle and cost of managing a paid-search campaign in-house for time-strapped business owners and marketers.

bmi is the second largest airline at London Heathrow, one of the world’s busiest international airports. From our Heathrow hub we operate services in the UK, Europe, the Middle East, Central Asia and Africa.

bmi’s global reach is further extended by being a member of Star Alliance, a grouping of 27 international airlines.

bmi is committed to using technology such as E-ticketing, Online Booking, Self Check-in at the airport and via the class='blippr-nobr'>Internetclass="blippr-nobr">Internet, helping to improve the pre-flight experience. This means the airline can boast one of the best punctuality records of any airline operating in the UK.

IGLOO is a social software company that builds online communities for business. Uniting content management, collaboration and knowledge sharing tools within one secure social networking platform, IGLOO enables organizations to overcome the barriers to communication and collaboration that emerge because of size. Whether the obstacles are organizational or geographic, a more open and connected business improves employee productivity (Workplace Communities) and helps to foster better relationships with customers, partners and suppliers (Marketplace Communities). Learn more about how IGLOO is socializing the workplace and helping organizations build successful online communities through the IGLOO Social Media Playbook.

IDG’s Strategic Marketing Services group works with tech marketers to deliver services that include integrated multimedia marketing programs, program consulting and IDG Amplify social media advertising.

Yield Software’s Yield Web Marketing Suite optimizes paid search (PPC) natural search (SEO) and landing pages, all in one easy-to-use Web-based system. A simple, intuitive interface together with sophisticated algorithms work seamlessly to optimize SEM campaigns every minute of every day, enabling growing businesses and their agencies to lower costs, improve performance and increase profitability. Yield also offers a free SEO Analyzer, which delivers a report covering how well a site is optimized and suggestions for improvement. Yield Software—Web Marketing Made Easy.

Clickatell offers mobile social networks the opportunity to measure their return on investment. Not only does Clickatell offer an Interactive Campaign Manager tool that allows you to monitor and intervene in your customer campaigns in real time, it also generates and manages database integration and comes with additional marketing tools. Track the delivery status of your text messages and the responses; take the guesswork out of campaigning. Your valuable messages will always be delivered as our products allow for message escalation to alternative delivery gateways. Social networks are also, through the account management package, given control over network channels and connectivity options. All necessary tasks have been automated and our central interface allows you to manage multiple connections and projects at the same time.

Which leading social networking companies have chosen Clickatell as a mobile messaging partner? Read our success stories here.

BizSpark is a program which offers new software businesses and entrepreneurs access to Microsoft design, development and production tools with no upfront costs for up to three years. Members can also connect with a nationwide community of Network Partners – investors, incubators, service providers and entrepreneurial organizations – who are keen to help.

For more information or to connect with a Microsoft BizSpark advisor, please visit MicrosoftStartupZone.com/BizSpark.

MailChimp is a powerful, easy-to-use e-mail marketing service. You design, me deliver.

MaxCDN – Content Delivery Network. MaxCDN makes it easy and affordable to get maximum global performance from your site and enable your visitors to get the most out of their visit! MaxCDN offers: resistance to the class='blippr-nobr'>Diggclass="blippr-nobr">Digg effect, SSL Integration, No Setup Fee, US-based customer service, No Commitments. Get 1 TeraByte for just $39.95 today!

/>/>

Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events. Make your event a success on Eventbrite.

Additionally, thanks to the following partners for making Mashable happen:

Since 2007 W3 EDGE has assisted with creative, web development and search / social media marketing Mashable.com and its numerous projects and other web properties. Day-to-day maintenance and support is also handled by Frederick Townes and his W3 EDGE team.

Rackspace is the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. Learn why.

iStockphotoclass="blippr-nobr">iStockphoto offers easy, affordable inspiration with millions of safe, royalty-free photos, illustrations, video, audio and Flash® files. Using the most accurate search in the business, customers download a file at least every second from a collection of more than five million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out approximately $1.2 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada and is a wholly-owned subsidiary of Getty Images. Mashable readers save 10%.

Founded in 1998 as a free service, Dynamic Network Services Incorporated (Dyn Inc.) now operates two extremely reliable, “rock solid,” global DNS platforms; DynDNS.com for home/SMB users and the Dynect Platform for corporations and enterprises. As a leading provider of managed DNS services, Dyn Inc. plays a key role in keeping the Internet’s DNS infrastructure running smoothly, handling trillions of queries per day and servicing nearly four million active users. With a range of innovative solutions, from domain name and e-mail services on DynDNS.com, to failover, load balancing, traffic management and CDN balancing services with the Dynect Platform, Dyn Inc. remains committed to world class customer service and engineering excellence. Uptime is the Bottom Line. For more information about Dyn Inc., visit www.dyn.com, e-mail hello@dyn.com or call +1-603-668-4998.

ConcentricSky offers web development and strategic consulting services with a focus on emerging technologies such as class='blippr-nobr'>Social Mediaclass="blippr-nobr">social media and iPhone class='blippr-nobr'>Appsclass="blippr-nobr">Apps. From simple websites to integrated web applications, we deliver innovative solutions that exceed your expectations – not your budget.

We can get your name out there.

Contact us for more information about supporting Mashable’s growth and development. Alternatively, visit our advertise section for more details about:

• Competitive direct ad sales
• Sponsorship Opportunities for Events and other channels
• Sponsored giveaways and contests
• Custom ad deals and partnerships

CPM-based advertising is available through our partner, Federated Media, but if you contact us directly, you’ll be entitled to exclusive unpublished discounts.

Viacom v Internet: round one to Internet

Cory Doctorow at 10:02 PM Wednesday, Jun 23, 2010

Google's won the first round of the enormous lawsuit Viacom brought against it. Viacom is suing Google for $1 billion for not having copyright lawyers inspect all the videos that get uploaded to YouTube before they're made live (they're also asking that Google eliminate private videos because these movies -- often of personal moments in YouTubers' lives -- can't be inspected by Viacom's copyright enforcers).

The lawsuit has been a circus. Filings in the case reveal that Viacom paid dozens of marketing companies to clandestinely upload its videos to YouTube (sometimes "roughing them up" to make them look like pirate-chic leaks). Viacom uploaded so much of its content to YouTube that it actually lost track of which videos were "really" pirated, and which ones it had put there, and sent legal threats to Google over videos it had placed itself.

Other filings reveal profanity-laced email exchanges between different Viacom execs debating who will get to run YouTube when Viacom destroys it with lawsuits, and execs who express their desire to sue YouTube because they can't afford to buy the company and can't replicate its success on their own.

On Wednesday, U.S. District Judge Louis Stanton ruled that YouTube was protected from liability for copyright infringement by the 1998 Digital Millennium Copyright Act (DMCA). The DMCA has a "safe harbor" provision that exempts service providers from copyright liability if they expeditiously remove material on notice that it is infringing. Viacom's unique interpretation of this statute held that online service providers should review all material before it went live. If they're right, you can kiss every message-board, Twitter-feed, photo-hosting service, and blogging platform goodbye -- even if it was worth someone's time to pay a lawyer $500/hour to look at Twitter and approve tweets before they went live, there just aren't enough lawyers in the universe to scratch the surface of these surfaces. For example, YouTube alone gets over 29 hours' worth of video per minute.

Viacom has vowed to appeal.

In dismissing the lawsuit before a trial, Stanton noted that Viacom had spent several months accumulating about 100,000 videos violating its copyright and then sent a mass takedown notice on Feb. 2, 2007. By the next business day, Stanton said, YouTube had removed virtually all of them.

Stanton said there's no dispute that "when YouTube was given the (takedown) notices, it removed the material."

Calling Stanton's reasoning "fundamentally flawed," Viacom said it was looking forward to challenging the decision in appeals court.

Judge sides with Google in $1B Viacom lawsuit
(Thanks, Mike P!)

(Image: Viacom, a Creative Commons Attribution Non-Commercial Share-Alike (2.0) image from mag3737's photostream -- used with permission)

how to lose weight fast

The best comic book <b>news</b> to come out of Comic-Con 2010

This year's Comic-Con was light on earth-shattering comic book news but chock full o' interesting tidbits about characters and upcoming projects. Here are some of the juiciest factoids that dropped this weekend.

Rockstar definitely researching Hollywood <b>News</b> - Page 1 <b>...</b>

Read our news of Rockstar definitely researching Hollywood.

Lost Remote | “Dream Team” launches Salt Lake <b>news</b> site

Salt TV (at the awkward URL salttvnet.com) is betting that people will pay to see the folks who used to deliver their news every day. The site, in fact, features its talent not only in a Mount Rushmore-style header, but also along the ...

web internet marketing

I’m Neil Glassman and my beats for Social Times include social media marketing and advertising tools, techniques and success stories. Sometimes my posts go off on a tangent, focusing on small business social media issues or research with broader implications.

How did I get the gig? Well, I certainly did not tell Nick O’Neill the whole story that follows.

I didn’t realize growing up that AM radio was one of the original social networks. It had Top 40 formats (mashups), DJ shout outs (tweets), contests to win logo T-shirts (badges) and exclusive clubs to which everyone belonged (Facebook groups).

I got into late night talk shows (blogs), which had an intimacy and affinity with listeners that radio has lost and web social networks have yet to fully discover. My parents didn’t think it was such a great idea for me to stay up late listening on school nights and took away my TV privileges for one night as punishment. That was the night of The Beatles’ first appearance on Ed Sullivan.

My luck with media improved over the years and I found myself marketing technology for media companies. My training was much like everyone else’s in the field: a box of Mad Magazine “best-of” books, learning how to touch-type and a brief career teaching emotionally disturbed junior high schoolers.

In the beginning, I worked with startups, turning underdogs into wonderdogs. Recently I’ve helped a few companies avoid a mid-life crisis. Whatever my responsibilities are for a particular company, my favorite part is finding ways to present a solution to the marketplace and having the marketplace react by saying, “Ah-Ha!”

Successful marketing means thinking outside the box while delivering campaigns inside the box. I leaped on the web-based and electronically delivered marketing platforms very early and with good success. When Nick put out a call for writers on marketing and advertising, I thought it was a cool opportunity and am grateful to have been chosen to contribute to Social Times. My posts are a great way to share my explorations of the potential of the social web, not just for marketers, but for the world’s cultures.

As marketers, our first priority is to develop campaigns that are effective. If we manage to leave a slogan, image or song in our collective unconscious in the process, that’s a great bonus. In my collaborations, I’ve had the chance to participate in some firsts — at least I think they were firsts. If you know something I don’t, teach me.

The first music video shown on TV that was shot and produced totally on video — no film conversion at any step. The Towel Tapes, February 1979.

Marketing the first hardware product to include mp3. Telos Zephyr, April 1993.

The first time the Internet ground to a halt because too many were trying to log in to a multimedia event. Streaming George Clinton concert audio to demonstrate Macromedia Shockwave, the precursor to Flash. November 1996.

On the personal front, I’m a New Yorker with a huge appetite for great songwriters and musicians of diverse genres. Tweet me and I’ll send you a link to my calendar of all the free concerts in town this summer.

Blogging works best when it’s participatory, so join in the conversation with the talented team on Social Times. Pitch me ideas for posts about using social media for marketing and advertising. Don’t forget to include how you are going to make the market say, “Ah-Ha!”

Top Stories of the Week

• Antivirus Product Testing is Changing, Whether Vendors Like it or Not


• Why We Check In: The Reasons People Use Location-Based Social Networks


• Facebook Snags the Guy Who Built Google's Chrome OS


• Google Me a "Facebook Killer"? Place Your Bets!


• Chrome Surpasses Safari in U.S.

More coverage and analysis from ReadWriteWeb

Real-Time Web

• Yahoo Search Suggestions Go Near Real-Time


• Web Apps With Push Notifications: W3C Begins Work to Make it Happen


• New Google News is More Personal and Spontaneous

More Real-Time Web coverage. Don't miss the next wave of opportunity on the Web supported by real-time technology! Get ReadWriteWeb's report, The Real-Time Web and its Future.

Augmented Reality

• Qualcomm Launching SDK for Vision-Based AR on Android this Fall

More Augmented Reality coverage

Augmented Reality for Marketers and Developers: Our Newest Research Report

We're pleased to announce ReadWriteWeb's latest premium report, Augmented Reality for Marketers and Developers: Analysis of the Leaders, the Challenges and the Future. This report will help you develop a sophisticated understanding of Augmented Reality (AR), the mobile and Web technology that places data on top of a user's view of the physical world. The research included will help you decrease your AR development time to market by learning from the first wave of early adopters. AR offers a new marketing and product paradigm for a high impact, high value customer experience. More than 1,000 AR campaigns were kicked-off last year and we expect to see many more in 2010. In this report, we profile key AR development companies, their campaigns as well as development lessons learned. For more information or to buy the report, visit here.

Mobile Web

• Kindle App for iPhone, iPad Now Does Audio and Video


• Despite Glitches, iPhone 4 is Apple's Biggest Launch Ever


• Footfeed Jumps into the Check-in Aggregation Game

More Mobile Web coverage

Internet of Things

• Kuniavsky's Orange Cone: Designing Read-Write Web-Created Things

More Internet of Things coverage

Check Out The ReadWriteWeb iPhone App

We recently launched the official ReadWriteWeb iPhone app. As well as enabling you to read ReadWriteWeb while on the go or lying on the couch, we've made it easy to share ReadWriteWeb posts directly from your iPhone, on Twitter and Facebook. You can also follow the RWW team on Twitter, directly from the app. We invite you to download it now from iTunes.

ReadWriteStart

Our channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.

• Top 5 Reasons Why Your Startup Needs an API


• GitHub Introduces Organizations, Makes Managing Code Repositories Easier


• YouPhonics Launches Music Collaboration Tool

ReadWriteCloud

Our channel ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.

• Alcatel-Lucent Acquires Programmable Web - Well-Known Source For APIs


• How to Connect an Office Building to an Activity Stream


• The Cloud Can Save Us Billions...But Can We Afford it?

ReadWriteEnterprise

Our channel ReadWriteEnterprise is devoted to 'enterprise 2.0' and using social software inside organizations.

• Antivirus Product Testing is Changing, Whether Vendors Like it or Not


• Scheduling App Doodle Now Features Calendar Integration


• Cisco Entering Tablet Market with Android-Based Device

ReadWriteBiz

Our channel ReadWriteBiz is a resource and guide for small to medium businesses.

• InDinero Launch Gives Small Businesses Real-Time Financial Tool


• Essential Tools For SEO on a Budget

Enjoy your weekend everyone.

Subscribe to Weekly Wrap-up

You can subscribe to the Weekly Wrap-up by RSS or by email below.

RWW Weekly Wrap-up Email Subscription form:

BBC - BBC Internet Blog: BBC <b>News</b> mobile apps

A place where senior staff from the BBC's Future Media and Technology teams, will discuss issues raised by you about BBC Online, the BBC's digital and mobile services, and the technology behind them.

<b>News</b> Roundup: Andrea Roth Joins &#39;Blue Bloods,&#39; Katheryn Winnick <b>...</b>

'Rescue Me' star Andrea Roth has joined the cast of CBS's cop drama 'Blue Bloods.' According to Ausiello Files, Roth will replace Wendy Moniz who had.

Premier League <b>News</b>, Daily Ticker: July 24 | EPL Talk

Vidic Signs Long Term Deal With Manchester United Nemanja Vidic has secured his future at Old Trafford with a long-term deal. Manchester United held off.

how to lose weight fast

why internet marketing

Apparently email is dead. That is what Facebook’s COO Sheryl Sandberg claimed at the Nielsen Consumer 360 conference last week and what we wrote a brief report about earlier this week.

In her own words,

“In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email –I can’t imagine life without it– is probably going away. So what do teenagers do? They SMS and increasingly they use social networking.”

It’s fun to read –the death of email is announced every couple of years–, but it’s even funnier when you consider that one cannot create a facebook account without an email account… Also many Facebook users like me rely on email for Facebook notifications, for instance when a friend posts new pictures on his wall.

More seriously, the whole argument is flawed. First of all, this 11% number is taken out of context. The original “Teens and Mobile Phones” report from Pew Internet clearly states that it is “the % of teens who contact their friends daily by different methods”. So that 11% figure doesn’t say anything about email usage outside of the friend and family circle.  Indeed the same report states that “Fully 41% of all teens say that they never use email when communicating with their peers outside of school. While not used often for informal peer interactions, email is used in more formal situations such as in school and by parents and other adults”.

Teens and younger people use SMS and social media way more than their parents, not because they reject email, but because they communicate mostly with their immediate network of friends and family. Once they get a job or when they start to interact with the business world, chances are that email will be one of the tools they use daily, like most of their parents. Claiming that email is dead because young people don’t use it is as fallacious as saying that suit and tie is dead because hardly any teen fashion them.

Facebook COO’s statement only reflects the company’s attempt to dismiss other communication means. It is in the same vein of Facebook CEO Mark Zuckerberg saying about Twitter that “, as good as I think they are, I think I personally just paid too much attention to it”.  It’s all about keeping its audience captive within the Facebook site. It is all about making advertiser believe that Facebook is the next one-stop web experience –and some buy it. Indeed it is much easier to target consumer via social networks than via email –getting that email address is difficult, and advertising via email is considered spamming. Facebook’s 400 million members is the perfect recipe for targeted marketing and advertisement, and this is why Facebook would like you to ditch email entirely. Sorry but email is not going away, if only because it is still the preferred way of communication in the job, business, and formal world.

Interested in more social media news and discussion? Join TNW Social Media on Facebook and Twitter, or grab our RSS feed here.

Today we acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.

It’s a day to celebrate the changes in media that have empowered us to stay connected to information in real time, the tools that have enabled us to communicate from miles apart, and the platforms that have given a voice to the voiceless and victims of protest injustice. It’s a revolution worth celebrating. Today, we celebrate Social Media Day and we hope you’ll join us.

So how do you participate? Being social, of course. You can do this online by tracking the social updates in various ways as listed below, or you can make some connections offline by attending an event near you. There are more than 600+ meetups in 93 countries today with thousands of attendees. As far as we know, there is no official holiday dedicated to social media. We think it deserves a day of it’s own, and what better way to celebrate than to connect with your local social media community?

There are lot’s creative events planned from panels, to charity fundraisers and even sporting tournaments. Below is a message from our very own Pete Cashmore explaining the idea, reasons for and goals behind Social Media Day:

A Message From Mashable’s Founder and CEO Pete Cashmore

So what’s next? As Pete mentions, we want this to be a launching point for you to build a lasting relationship with your social media community by continuing to host Monthly Mashable Meetups using our Meetup Everywhere page, or more frequently if you think it works better for your community.

Perhaps today’s local meetup was a place for you to network, but now you can take it one step further by organizing panels, demos and more — or maybe you can just keep it simple with monthly social networking meetups. The point is, let’s keep this social community connected, online and off. And next year, watch for the second annual Social Media Day, as we hope to continue to build on this celebration. The next date of the meetups will be July 27th, class='blippr-nobr'>Mashable’sclass="blippr-nobr">Mashable 5th birthday. Stay tuned and stay social!

How To Participate in Social Media Day

• Meetup Everywhere Mashable: Sign up to attend an event on the Meetup Everywhere Mashable.
• Watch the live streams worldwide: We’ll be updating throughout the day.
• Tweet: Use the #smday hashtag on class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter. With so many participating, we should be a trending topic on Twitter on June 30. Also, we’ll soon be announcing a prize for those that tweet or post to class='blippr-nobr'>Facebookclass="blippr-nobr">Facebook.
• Add the Social Media Day Twitter theme from TweetyGotBack to your account in support of the day.
• Follow @mashSMday: Follow @mashSMday on Twitter for updates and developments on the celebration.
• Comment via Facebook: Go to Smday.com and leave a comment either promoting your meetup or tell us what you’re doing for your event.
• Upload to class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr: Upload photos to Flickr and tag them with #smday.

Winner of Sony Dash Giveaway

Last week we announced a Sony Dash giveaway that would be awarded to an attendee of a Social Media Day meetup in the U.S. and had fanned us on Facebook. The winner is Heather Spring, an Internet Marketing Manager at Accenture in Chicago, and is attending the Wheaton, Illinois meetup today with a crowd of about 40. Spring, who prior to entering the web world worked as a nuclear engineer, heard about the local meetup through the Mashable e-mail newsletter. She thinks meetups are a great way to socialize in real life with other social media professionals.

“Hopefully we can have conversations longer than 140-character tweets,” Spring said. Why is social media day worth celebrating? She said because “social media has become such a force that allows anyone to be heard – no matter where they are or who they are or what they have to say. And there’s always someone willing to listen.” Congrats to Heather on the prize!

Top 10 Meetups (Based on Attendance)

1. New York, NY/> 2. Sao Paulo, Brazil/> 3. Barcelona, Spain/> 4. Santa Ana, CA/> 5. Antwerp, Belgium/> 6. Buenos Aires, Argentina/> 7. Atlanta, GA/> 8. Boston, MA/> 9. Philadelphia, PA/> 9. Chicago, IL/> 10. San Francisco, CA

Social Media Day Tweets

/>

See the Closest Meetup to Your City

We’d also love to hear what you’re doing for Social Media Day in the comments below or in the Facebook comments section on Smday.com.

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for iPhone and iPad

mike fuljenz mike fuljenz mike fuljenz internet marketing course